Kathryn Forrest, Author at Witmark consulting

About Kathryn Forrest

Kathryn is an accomplished marketing and communications consultant and writer with extensive experience in content development, PR and start-up marketing.

10 proven tips for crafting a winning B2B content strategy

2019-02-28T17:43:28-04:00By Kathryn Forrest|Categories: Content Strategy|

For many eager (and swamped) content marketers, it’s tempting to bypass the content strategy phase of content marketing and head straight for the keyboard or camera to start producing. But what is content without strategy? [...]

How to boost long-term growth with long-form content marketing

2019-04-24T16:58:40-04:00By Kathryn Forrest|Categories: Content Marketing|

The B2B buying process is changing. More than three-quarters of B2B buyers conduct their own research before contacting a supplier, and most conduct 12 search queries before interacting with a specific brand’s website. With access [...]