Witmark blog
10 proven tips for crafting a winning B2B content strategy
For many eager (and swamped) content marketers, it’s tempting to bypass the content strategy phase of content marketing and head straight for the keyboard or camera to start producing. But what is content without strategy? As an executive, you [...]
Blog post SEO: improve yours in 6 easy steps
So, you’ve crafted a great blog post. Congrats! Is it written for SEO (search engine optimization)? If you’re not sure what blog post SEO is, why you should care, or how to get started, keep reading. The success of [...]
How to boost long-term growth with long-form content marketing
The B2B buying process is changing. More than three-quarters of B2B buyers conduct their own research before contacting a supplier, and most conduct 12 search queries before interacting with a specific brand’s website. With access to more information than [...]
Six essential steps for content marketing success
When I talk to other B2B Marketers these days, the conversation inevitably comes around to content marketing—that catch-all category that lumps together everything from blog posts, case studies and white papers to infographics, podcasts and explainer videos. To anyone [...]