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Why you don’t need a white paper for your new product features
How often as marketers have we heard a software engineer or a product manager say something like the following: “Hey, can you write a technical white paper that explains how our new product works? There’s ...
B2B buyer personas: what they are and why you need them
If you’re developing B2B Buyer personas as part of your content marketing strategy, it’s critical to get them right. Why? Because no matter how dazzling your infographics, eBooks, videos and other content assets are, they’re ...
How to banish bland, boring B2B marketing content
Have we reached peak marketing content? This is a question marketing bloggers have been asking at least since 2014, wondering whether the sheer volume of content being produced, combined with a lack of quality ...
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Jamie has completed a number of projects for Calix in the past few months. Thanks to his diverse technical background, Jamie gets up to speed quickly. He is also very responsive and professional, making him a pleasure to deal with. One of the biggest challenges in my role is finding the time to create relevant, engaging content. Jamie helps me do that, with only minimal effort on my part, and I look forward to working with him on additional projects in the future.
I’m consistently impressed by Witmark’s ability to deliver timely content that’s on voice and on message. Time and again, Jamie proves his value as a seasoned technology communicator who is as comfortable with long form as he is with direct response. I never hesitate to reach out to Jamie as I consider him a direct extension of our team.
Outsourcing writing can sometimes be an onerous process that makes one question whether the whole endeavour was worthwhile. My experience working with Jamie Boyes from Witmark was the opposite: he was collaborative and communicative, worked well with our team, and provided high-quality deliverables that required virtually no additional editing. In addition, Jamie got up to speed on our complex, technical industry in record time, and created content that resonated with our varied audiences.