How often as marketers have we heard a software engineer or a product manager say something like the following: “Hey, can you write a technical white paper that explains how our new product works? There’s some ...
If you’re developing B2B Buyer personas as part of your content marketing strategy, it’s critical to get them right. Why? Because no matter how dazzling your infographics, eBooks, videos and other content assets are, they’re going ...
Have we reached peak marketing content? This is a question marketing bloggers have been asking at least since 2014, wondering whether the sheer volume of content being produced, combined with a lack of quality and ...
So, you’ve crafted a great blog post. Congrats! Is it written for SEO (search engine optimization)? If you’re not sure what blog post SEO is, why you should care, or how to get started, keep ...
When I talk to other B2B Marketers these days, the conversation inevitably comes around to content marketing—that catch-all category that lumps together everything from blog posts, case studies and white papers to infographics, podcasts and explainer ...